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Understanding behaviours in a farming context
This discussion paper brings together theoretical and applied evidence on behaviours, interprets and presents an integrated approach tailored towards farming-focussed analysis and policy development. Summarising new work on customer insight and segmentation it also provides some implications for both policy and the development of the work of the Observatory.
Report published November 2008
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Page last modified: 15 July, 2010
Page published: 13 August, 2009